The project for psychologist Sara Pazini was developed from scratch, with a sensitive and strategic approach aimed at translating the essence of her professional work. We created the complete visual identity, including the logo design and the elements that shape the brand’s language.
In addition, we developed the website with a focus on warmth and clarity, planned ad campaigns, and built a consistent digital presence. Each stage was carried out in collaboration with the client, resulting in a strong, authentic brand aligned with her values.