Meta announces ad-free version of Facebook and Instagram in the United Kingdom

Meta has announced the launch of an ad-free version of Facebook and Instagram for users in the United Kingdom.

Features

Subscribers will not see personalized ads, and their data will not be used for advertising purposes. The subscription will cost between 3 and 4 pounds per month, completely removing ads from the subscriber’s profile.

If the user wishes to remove ads from other accounts linked to the same profile in the Account Center, an additional monthly fee will be charged.

Users who choose not to subscribe will continue using the free versions, with ads and data collection for advertising campaigns.

About the measure

The measure was implemented to meet the requirements of the UK data regulatory commission.

Now, an important question arises: how do you use social media to promote your work?

If this change reaches Brazil, entrepreneurs and brands will need to diversify their reach strategies, investing in valuable content, audience engagement, and presence on other digital platforms such as LinkedIn and TikTok.

But what to do?

Want to know how to prepare your company for possible changes in the digital landscape?
Contact GGDIGITAL, an agency specialized in digital marketing, online advertising, and media management.

We are ready to help you adapt your strategies and ensure your brand continues to grow in the digital environment, adapting to changes on social media platforms.

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Sources: help.instagram.com I www.olhardigital.com.br